Why are online survey softwares important for your business?
Our results bring all the customers to the yard.
If you’re a millennial, you know what we mean and you should keep reading to discover our services. If you’re not, you should do the same because we want you to broaden your internet horizon.
You want to skyrocket your business performance, but you’re still looking for a good online survey software? Great, RSLTS is here to help you!
As you probably know, competition among various industries and companies is very high and digitalised solutions facilitate the implementation of online surveys driving the market growth. In addition, the tremendous growth of the e-commerce sector continues to drive the market for online survey software as companies become more and more interested in customer satisfaction. You shouldn’t question whether you need online surveys or not because you definitely do. Online software surveys are faster, the response time is almost instant, they are more accurate and participants enter their responses straight into the system, decreasing the margin of error. Furthermore, they are easy to use for both companies and participants, more flexible and easier to style than traditional ones.
However, if you want to successfully analyse a survey your customers have to fill it out. The average survey response rate is 33%, which is really not that high. People may decide not to participate for various reasons: managers with a high workload may not answer a survey because of their lack of time, while those with a low workload may decide not to respond because they’re afraid that their supervisors or colleagues will perceive them as surplus employees.
Moreover, everyone likes to do something useful and surveys may appear to customers as a mere way to collect data for businesses and their bank accounts. RESULTS could be a great way to collect more valuable responses because the charitable giving as an incentive to fill out the surveys is a powerful and sustainable way to convince people to take part in it. Doing good feels good. Scout’s honour!
Qualitative vs quantitative data
Every business needs happy customers: their opinions and feedback are crucial components for its growth and sustainability. Many companies don’t involve their customers enough because they don’t know how – that’s why surveys can be so important and impactful. Valuable feedback is a good mix of quantitative and qualitative data, but let’s talk about it a little more in depth.
Quantitative data is measurable and convertible into numbers and statistics: you can analyse it with several tools such as Google Analytics to get a first overview of customer satisfaction. A good basic measure of satisfaction could be the percentage of returning visitors – if they didn’t like your products and services, they would choose another company. Here comes the tricky part: you cannot base your assumptions on quantitative data only and you need qualitative data for further research.
Your customers are real people with feelings and preferences: Do they really appreciate your products or do they just buy from you out of necessity? That’s a pivotal point because a newcomer could destroy your business if your customers don’t appreciate it for deeper reasons than bare necessity.
Qualitative data will show you what your customers appreciate, what they dislike and what they think you should improve to make them more satisfied with your service.
You can combine quantitative and qualitative data with Google Analytics and a survey tool integrated with it, like RSLTS. The collected answers will be sent to Google Analytics as events, where you can create an advanced segment to observe the behaviour of users who gave you certain reviews or answers.
How to create successful surveys
There are five parameters that will influence your survey response rate: purpose, experience, length, audience and incentives, such as little amounts of money.
– Survey purpose: a clear goal is crucial to convince people to fill in your survey, therefore you’ll need specific survey introductions.
– Survey experience: basically, your survey needs to look good and attract your target audience. Everything must be clear and easy to read and fill out. You could use personalised surveys as well because they can increase the response rate. Language also plays an important role: try to understand your customers and create your survey accordingly.
– Survey length: as you already know from your own experience, people online can get bored VERY fast: ask them what you need to know.
– Survey audience: you shouldn’t send the same survey to different audiences and expect the same response rate.
– Survey incentives: as already mentioned in the first paragraph, people need some motivation or incentive to get things done, especially if they don’t earn anything from them. According to many studies, an incentive can increase your response with 10 to 15%, depending on its appeal, that’s why we came up with the idea of charitable giving as an incentive to motivate people to fill surveys out.